Sports nutrition for everyday life and performance
From elite sports to an active everyday life
Sports nutrition is no longer a niche area. Today, it is part of everyday life for many people. In fact, 96% of global consumers have purchased a sports nutrition product in the last six months (source: COSUCRA). And with good reason. Products are evolving rapidly and now offer much more than just muscle building and recovery.
Today's consumers are also looking for energy, satiety and immune support. This places new demands on function, format and credibility. And it's not just about protein, but about combining ingredients that support an active lifestyle all the way.
A market with two directions
The sports nutrition market can be divided into two directions:
- The performance consumer who is focused on results.
- The active lifestyle consumer who chooses nutrition as part of a healthy everyday life.
Common for both is the desire for high quality, good taste and transparent ingredients. The content should also be plant-based and free from unnecessary additives.
Ingredients that make a real difference
From our partner COSUCRA, we offer solutions that meet these requirements:
- PISANE™ pea protein – a complete and easily digestible protein source with high functionality. With four times as much arginine as whey protein, an amino acid score of 0.96 and 98% digestibility, it is a strong choice for products focusing on strength, recovery and protein balance.
- FIBRULINE™ and FIBRULOSE™ chicory fibres – add satiety, mouthfeel and a prebiotic effect. At the same time, they support lower sugar content and stable blood sugar levels – without the use of polyols.
Combined in bars, smoothies or meal components, for example, they provide value, function and format.
We advise with the big picture in mind
Today, sports nutrition is also about sugar reduction, fat reduction and a balanced salt content. Read more in our knowledge articles:
At Procudan, we work with ingredients and recipes that work in practice. Whether you are developing new products for active consumers or optimising your existing range, we are ready to offer advice and knowledge.