Our approach

We add and free up resources

For us it is about co-creating value - together with our customers. Every day, we work with business understanding, business development, and business security. These areas are the foundation of how we develop value through close collaboration.

Our approach is based on adding and releasing resources that make a difference to our customers’ working day, which is done through, among other things:

Additional procurement competencies
Reduced administration of suppliers
Flexible storage and production capacity
Customised logistics
Risk management of critical raw materials, focusing on securing supplies
High-quality standards and documentation
Technology that supports collaboration

We build our work on knowledge sharing and a keen understanding of the latest trends. By drawing on creative product development resources from our international partner network and combining them with solid project skills, we help customers optimise existing products and develop innovative solutions.

Our approach is based on

Easy administration

No two customers are the same, so we always customise our solutions to the individual. Whether the need is for next day deliveries or large batches delivered from us or directly from a manufacturer or partner, we ensure the solution fulfils the customer's needs. A contract with us guarantees both agreed volume and price from the start.

Our Supply Service department handles all the coordination to make the working day easier. We ensure accurate deliveries and offer the option of buffer stock, which reduces cash tied up and minimises the risk of production downtime.

Relevant technology

We make it easy for our customers to keep track of important details. The customer portal, My Procudan, is our online meeting place, providing access to features and services that make the working day easier. Here, you can quickly get an overview of your contracts, orders and quality documentation.

We work closely with our customers on digital integration. With web services, we connect our systems directly to yours for seamless data exchange, which creates efficiency, saves time, and gives you a clear overview.

Flexible solutions for logistics and warehousing

We offer food-approved storage facilities at our headquarters in Kolding, where we customise storage and logistics solutions to meet your exact needs.

Food handling requires a high level of safety, and we deliver at GFSI level, ensuring full traceability, documentation and compliance with applicable regulations.

We have extensive experience handling, storing and transporting many different types of goods - organic and conventional, kosher and halal certified, and products with allergens. All food products are registered with batch number and expiry date upon receipt and managed according to the FEFO (First Expiry, First Out) principle, ensuring maximum shelf life upon delivery.

In addition, we offer refrigerated storage facilities and can bottle liquid foods in our customised bottling room, which is designed for food-safe handling.

Large consignments can be shipped directly from our partners.

Expanded sourcing

We work with a selected network of strategic partners and manufacturers that fulfil ethical, sustainability, and social responsibility requirements. We ensure that our Code of Conduct is adhered to in all collaborations, and we are committed to delivering sustainable solutions that meet - or exceed - our customers’ expectations.

Our supply chain undergoes continuous audits and evaluations to meet set objectives. Clear policies and mandatory processes are the foundation of our approach to sourcing.

We use a risk-based methodology where partners and producers are categorised by food safety, quality level and their importance to our operations. With a contract with us, both volume and price are secured based on your needs and expected annual call-offs.

Collaboration yielding value

Understanding our customers, and their customers, is important to us. Together, we put together the right team for the assignment to meet each challenge with the necessary competencies.

When needed, we bring in specialists from our network, which can be anything from recipe development and trends to process optimisation, technological solutions or food safety. With the right team, we ensure solutions that both solve today’s needs and create tomorrow’s opportunities.

Security with the highest food safety

We are uncompromising when it comes to food safety. We understand the challenges and consequences that can arise when safety is not in control, and we take that responsibility seriously.

With the highest level of certifications, we ensure that our solutions fulfil all applicable regulations and requirements. Our standards follow the GFSI level and guarantee both food safety and quality control, so our customers can be sure of reliable and safe solutions.

Timely and relevant risk management

Change is constant, and new risks can emerge without warning. That is why we continuously monitor raw material markets and proactively manage known and potential threats, which ensures security of supply and stable deliveries to our customers.

Each country has its own legislation, which is often complex and rapidly changing. Customs, taxes and product regulations require a lot of administrative effort and quotas, and MIP prices require unique expertise. Here, we help our customers navigate the rules so that their purchases always comply with current legislation.

Valuable business development

Some trends disappear quickly, while others become global megatrends, which creates new growth opportunities but also new business challenges. That’s why it’s vital to constantly adapt processes, priorities, and focus to stay ahead of the curve.

Business development can take many forms. Sometimes, it’s about strategic decisions, while other times, it starts with small ideas from everyday life. When these ideas are given space, they can create tremendous value.

At Procudan, we believe that business development starts with curiosity and asking the right questions, which creates dialogue, a shared plan and the ability to bring ideas to life.