WHO's new salt reduction requirements
The WHO has just updated its recommendations for salt intake. And this time, it is not just about how much we use, but also about how the entire food industry, from producers to authorities, can work together to reduce the salt intake.
Salt has long been a focus area. Since 2016, the WHO has recommended that adults should consume no more than 5 grams of salt per day. But in 2023, they tightened the guidelines. The goal is clear: by 2030, the world's population must reduce its salt intake by 30 percent. This requires concrete solutions and joint action across the value chain.
From recommendation to action
Today, most consumers consume far more salt than recommended. The average is over 8 grams per day, which is more than double the recommended amount. That is why the WHO has launched four areas of action that have proven to be effective:
- Reformulation of foods.
- Labelling on the front of packaging.
- Public procurement policies.
- Mass media campaigns.
In 2016, the WHO highlighted the problem. In 2023, it called for action. It is no longer enough to know that too much salt is a health risk; the WHO believes that the time has come to act.
Salt in food is more than just flavour
Salt is not just a flavour enhancer. It also contributes to shelf life, texture and preservation. That is why salt reduction is not a quick fix, but a process that requires careful consideration, knowledge and the right ingredients.
At Procudan, we work with solutions that maintain both taste and function, even when the salt content is reduced.
It is all about finding the right balance. And giving consumers the experience they expect.
Ingredients with proven effect
Through our network, we have access to ingredients and flavour solutions that support recipe optimisation:
- Chicory fibre: Adds mouthfeel and natural sweetness that can compensate for loss of flavour.
- Pea protein: Provides an umami effect and works well in plant-based applications.
- Flavours: Developed specifically to balance and enhance flavour in low-salt products.
We are always ready to help you find the right ingredients for any application and adjust the dosage to your recipe and production.
Read also: Five tips for recipe optimisation
One goal, multiple paths
There is no single right approach to salt reduction. Some choose a gradual adjustment. Others reformulate from scratch. Whatever your strategy, we can help you find the solution that suits your product and your market.
Read our previous article from 2022: Salt reduction that works in practice