About us
Adding value to your supply chain
At Procudan, we are experts in ingredients and packaging. We believe that value is co-created, and we have the capability and desire to understand our customers‘ and partners’ unique businesses.
With our insight, respect and proactive approach, we can increase efficiency and create value throughout the entire process - from farm to fork, from raw material to finished product.
Our mission is clear: we strive to ensure that the value we develop together with our customers always surpasses what we can achieve individually. Value can take many forms and means different things to different people or organisations. What some attach great value to does not matter to others, which is why our approach is based on openness and a deep mutual insight into each other's world - that is how the best and most valuable solutions are developed.
Want to know more about how we work? Read about our approach.
We want to be more than a supplier; we want to be our customers’ and partners’ strategic development partner. We do this by prioritising solutions over products and value over price, which is how, together, we ensure the development of solutions that make a real difference.
A long story of value and cohesion
Ever since the company was founded in 1901, cohesion and value creation have been the focal point.
At that time, 175 Danish dairies joined forces to establish a joint procurement of raw materials and remedies. The collaboration was a great success with a membership that in the 1930s was as high as 1,500 registered dairies in Denmark.
Today, Procudan is a family-owned company with strong values, and we are proud of a history that goes so far back. Then as now, it is about bringing experience, knowledge, capabilities and willingness into play for the common good.
The foundation for everything we do
Our values reflect what we believe in and form the foundation for the way we work. Developing value together requires that we, as individuals and a company, are rooted in a strong mindset and clear values.
These values are gathered in four sentences that serve as our guide in everything we say and do.
We are proactive to give our customers an experience that exceeds expectation
Sustained to developments and shifting trends is the only means of getting and keeping our advantage. It lets us make appropriate decisions and transform ideas, words, and plans into specific actions ensuring that we keep or expand that advantage. Preferably before the need becomes pressing.
We show respect in everything we say and do
At Procudan, respect involves awareness that everyone has a role to play and a contribution to make in the joint effort to co-create value. For us, having and showing respect is about being considerate in the truest sense of the word. By taking into account what we each contribute, together we can create something.
We are efficient based on our ability to understand our customers
Effectiveness, for us, is making a difference and moving things along. We need to do the right things the right way at the right time. This we can do when we are able to understand the world in which our customers, colleagues, and collaboration partners operate. We create a work environment in which passionate people thrive.
We create an environment in which passionate people thrive
For us, passion and thriving at work are closely related. Forward momentum and a supportive environment foster achievements, collectively and individually. For Procudan, a work environment characterised by a thriving culture is a matter of allowing good ideas, solutions, and relationships to germinate and grow to become healthy and strong.