ProCera® Natural is a case study for Eurostars

The development of ProCera® Natural was not only a big step for Procudan; it is also a success story for the European innovation programme Eurostars. 

ProCera® Natural received financial support and a boost when it became part of Eureka's exclusive Eurostars programme. The European organisation recognised that a cheese wax based on natural raw materials would be a significant innovation and that there was a market demand for a natural cheese wax. 

Today, with the realisation and launch of ProCera® Natural, the 100% natural cheese wax is an example of how the Eurostars programme has made the right choice and fulfilled its purpose of contributing to innovation in EU countries.

Cheese wax case study

Eurostars has published an article telling the story of ProCera® Natural. It traces the development from the initial idea to today when the natural cheese wax is attracting interest from all over the world.

The author of the article spoke to CEO Tommy H. Pedersen and Product Manager Maja Duelund.

They talk about what led to the decision to develop an entirely new type of cheese wax, the technical challenges along the way and the exciting situation we are in now, with dairies from all over the world contacting us to learn more about the unique new product.