More than just a feeling, taste with direction

We advise based on knowledge and experience

Flavour is not something you just talk yourself to. When we help you find the right flavour profile, we do it based on proven knowledge and insights into market trends. Our partner dsm-firmenich works with extensive analyses and specialised market knowledge, and it is their conclusions that we actively use in our dialogue with you.

Insights that give you a head start

What is happening within soft drinks? Where is the energy drink market going? And what are consumers looking for in baked goods right now?

Trends and drivers are continuously analysed across categories and regions - and that is the knowledge we bring into play when we advise you on flavours. You don't just get an idea of the direction - you get insights into why developments are happening and how they affect your choices.

We build on knowledge that creates value

Our partner dsm-firmenich turn vast amounts of data into actionable insights. They work hard to understand what consumers want - both consciously and unconsciously - and why. Their specialists turn complex data into ready-to-use ideas. This means you get actionable insights that are relevant to your flavour work.

Together, we turn insights into action

At Procudan, we share the knowledge we have access to. Our account managers regularly present trends and market insights to the companies we work with - either at physical meetings or online. At the same time, we get to talk about needs, tastes and opportunities.

Are you curious about how our flavour knowledge can contribute to your next development project?

We'd be happy to have a no-obligation chat and show you how we work with flavours with direction. Fill out the form below and we will contact you.