From elite smiley to highest smiley status

The 20-year-old smiley scheme is now a thing of the past, when the Danish Parliament in 2020 decided to reduce the smiley scheme from four to three smileys, which also means a goodbye to the elite smiley as of March 31, 2022.
Written on 21.02.2022
From elite smiley to highest smiley status

A new change in the Food Act results in the well-known elite smiley being removed and four smileys being replaced by three smileys. From angry to happy smiley and one in between. It has been decided in the Danish Parliament to change the smiley scheme from four to three smileys as of January 1, 2022. The removal of the elite smiley, which was triggered after four visits in a row without remarks, takes effect as from March 31, 2022.

The Danish Food Safety Authority supervises all food companies in Denmark and gives a smiley that clearly shows whether requirements and legislation are complied with.

We work dedicatedly with food safety and quality assurance, and since the elite smiley is no longer a concept, Procudan therefore now has the highest smiley status.