Reduce the list but retain the effect

More and more consumers are demanding more information about the ingredients in products. Clean label is a strong consumer trend, and we can help you translate it into concrete solutions that will develop and optimise your product range.

Read about our strong partner network

Transparency has become an expectation

When consumers turn over packagings and read the list of ingredients, it is not just out of curiosity. It is about trust. Products with recognisable and transparent ingredients are perceived as more honest and safe. That is why many food companies are working strategically with clean label.

More clarity in the declaration

Clean label typically covers products with:

Short and easy-to-understand ingredient lists.
Natural or well-known ingredients.
No artificial additives or E numbers.

It is not a certification, but an approach that meets consumers' desire for transparency and safety.

A path to development and product range expansion

Clean label allows you to strengthen existing products or develop new ones that match market demands.

We have extensive experience in recipe optimisation and can help you simplify and improve recipes without compromising on taste, function or quality.

We can help you:

Create new products with clear and natural ingredients.
Optimise existing recipes to meet new expectations.

When you work consciously with transparency and simplicity, you create a clear product story, build consumer trust and stand out on the shelf. Clean label can also be a way to meet the demands of retail customers and target consumers' desire for health and naturalness.

Natural solutions with proven functionality

We work with strong partners who enable us to develop foods with fewer and natural ingredients without compromising on functionality and effectiveness.

PISANE™ pea protein from COSUCRA: Natural, functional and easy to digest. Ideal for bars and drinks without additives.
FIBRULINE™ and FIBRULOSE™ chicory fibres from COSUCRA: Add sweetness and texture and can replace sugar and polyols.
AGENAPURE starches from Agrana Stärke: Waxy maize-based, neutral in taste and stable in both cold and hot products such as sauces, bake-stable fillings, dressings and yoghurt.

From trend to competitive advantage

Once the product composition is clear and the functionality documented, it becomes easier to communicate the added value. This could be:

No added sugar.
High protein content from natural sources.
Natural fibres with a prebiotic effect.

Together with our partners, we help you select ingredients that work in practice and enable you to tell a strong story.

For some, it's about attracting a new target group. For others, it's about strengthening an existing brand. For most, it's about standing stronger in a competitive market.