Insight: What will we eat in 2030?

Futurologist Birthe Linddal made her best estimate as to what we will eat in 2030 as part of Procudan's plant-based ingredient event (in Danish).

See video highlights here: 

The key points of the foods of the future are:

• Taste is also central to the foods of the future
• Modern consumers are shifting their focus towards digital consumption, personal positioning and a desire to save the world - but are somewhat caught between ideal and reality
• The modern (Danish) consumer spends more money on better and healthier food. The modern consumer lives up to eight characteristics:
  1. Divide themselves into lifestyle groups
  2. Will have more money
  3. Optimize own situation
  4. Have access to the world - and their consumption - digitally
  5. Feelings over rationality
  6. Personal positioning
  7. Want to save the world, also through consumption
  8. Trapped between ideal and reality (still limited resources)
• There are several strong trends:
  • World-saving food
  • Climate Food
  • Veggi (vegetarian)
  • Animal-based vs. plant-based foods
  • New green diet