What we believe in and work from

Co-creating value can only be done when we as individuals and as a company are rooted in a strong mindset and values.

Procudan's set of values is gathered in 4 sentences that serve as our guide in everything we say and do.

We are proactive to give our customers an experience that exceeds expectation

Sustained to developments and shifting trends is the only means of getting and keeping our advantage. It lets us make appropriate attentiondecisions and transform ideas, words, and plans into specific actions ensuring that we keep or expand that advantage.

Preferably before the need becomes pressing.

We show respect in everything we say and do

At Procudan, respect involves awareness that everyone has a role to play and a contribution to make in the joint effort to co-create value.

For us, having and showing respect is about being considerate in the truest sense of the word.

By taking into account what we each contribute, together we can create something. 

We are efficient based on our ability to understand our customers

Effectiveness, for us, is making a difference and moving things along.

We need to do the right things the right way at the right time.

This we can do when we are able to understand the world in which our customers, colleagues, and collaboration partners operate. We create a work environment in which passionate people thrive.

We create an environment in which passionate people thrive

For us, passion and thriving at work are closely related.

Forward momentum and a supportive environment foster achievements, collectively and individually.

For Procudan, a work environment characterised by a thriving culture is a matter of allowing good ideas, solutions, and relationships to germinate and grow to become healthy and strong. 


Our values are expressed in four paintings created by Procudan’s employees together.

The paintings hang in Procudan's canteen, and give us daily motivation to collaborate with customers and collaboration partners to create value that exceeds expectations.