Business development

Stay ahead of the curve

The only thing that never changes is change.

Some trends disappear quickly while others grow to become huge international trends. That offers new opportunities for growth as well as new ways of doing business. Here, constant attention must be paid to necessary adjustments in processes, priorities, and emphasis.  
That is how business development works, and it manifests in many ways among our customers. It all depends on the customer.

We want to be a strategic development partner for our customers. We are aware that the best and most valuable solutions get co-created on a basis of openness and deep mutual understanding of the other party’s operations.

Knowledge and action are key

The world is not short of data and information. On the contrary.

We are short of knowledge.

Companies able to select and analyse data, transform the data to knowledge, and proceed to action are well equipped – now and in the future.

Here at Procudan, we believe that business development begins with a natural curiosity and good questions. 

That’s how we achieve a joint plan and then add the will and the ability to back it up with action. Openness in the collaborative relationship and the intent to help each other excel are the foundations of the business development we do with our customers. 

In a mutually responsible collaborative relationship, we assist our customers in identifying and interpreting opportunities and challenges.

On an ongoing basis, we share knowledge of:



Understanding of consumers


Small steps – big results

At certain times, business development arises from major strategic decisions.

At other times, development occurs on a smaller scale.

No matter where ideas, initiatives, and activities arise during daily operations, they make a big difference if there is room for them to come to fruition.
As your partner, we always work with a defined goal of having all customers experience that the value we co-create exceeds the value we achieve independently.

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